Here2Fish, LLC

We're here to fish.

Imagined in 2001 and founded in 2021, Here2Fish makes boating affordable, accessible, and crowdsourced — connecting vessel owners with anglers who share a passion for the salt life.

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Jimmy and John Hurff fishing

Our Story

Making boating affordable, accessible, and crowdsourced. Our platform connects boat owners with fishing enthusiasts who share a passion for the salt life. It's simple. We're here to fish.

Here2Fish offers access to boats, gear, expert tips, and a vibrant community — bringing the joy of fishing safely to enthusiasts everywhere.

Father and son duo Jimmy and John Hurff — PracticallyJules and Johnny NS — founded Here2Fish in 2021 to share their deep-rooted passion for fishing. Jimmy, raised in Northeast Florida, and John, born there, spent countless hours in St. Augustine catching redfish, flounder, and seatrout. In 2019, the Hurff family moved to North Texas, but their hearts yearned for the salty breeze and the thrill of the catch.

In 2021 they made a bold move to Key Largo, fishing nearly every day for two glorious years aboard their 2020 NauticStar 227 bay boat, Defiantly. In 2023 they relocated to the west coast of Florida, permanently settling in Palmetto — where their love for fishing and high-speed bay boats continues to flourish.

Founders

The father-and-son team behind Here2Fish — on the water, on camera, and in the community.

  • Jimmy Hurff

    Jimmy Hurff

    General Manager

    PracticallyJules

    Co-founder of Here2Fish. Northeast Florida roots, lifelong angler, and half of the duo that imagined peer-to-peer fishing long before launch day.

  • John Hurff

    John Hurff

    Head of Product

    Johnny NS

    Co-founder of Here2Fish. Product reviews, gear tips, and the energy behind @Here2FishTV — helping anglers discover boats, buddies, and the next great day on the water.

About Here2Fish, LLC

Here2Fish, LLC operates the Here2Fish peer-to-peer platform and marketing site at here2fish.com. The product web app lives at app.here2fish.com.

Fun & safe boating

We partner with industry leaders to promote safe, responsible boating.

ABYC Member

Affiliate & subsidiary sites

Explore other properties in the Here2 family — each focused on boating, fishing, and life on the water.