Imagined in 2001, Founded in 2021

When you stop and think about it, we really only have a brief amount of time on this beautiful planet.  At H2F, we aspire to live fully into every single day.  The founders of H2F have a long standing love for the outdoors, the salt life & for fishing.  In 2020, all of us were confronted with a new world that we were not prepared for.  The COVID-19 pandemic changed the way of life for all of us.  This experience further galvanized our company founders to make a change.  We made a decision to follow our hearts and to maximize every moment we have together.  Our hearts led us to this: a business that is fully immersed in the activity of fishing.

About The Founders

Jimmy Hurff

General Manager

Jessica Hurff


Just some dude who likes to fish, have fun & experience life to the fullest. Husband & father first, with a deep love for the outdoors.
Former NFL cheerleader, wife, momma of two boys, friend to many & all-around bad ass chick.  Passion for the salt life and beautiful Florida Keys sunsets. 

Why are we here?

It's simple.  We're here to fish.


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